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Wednesday, February 2, 2011

Is that website user friendly?

You want a new business website, you're looking at portfolios from different web designers but you don't really know what to look for. What makes a good business website? Let's take a look at 5 basic tips.

1. Design is critical, it must be eye-catching but simple, things must be easy to read and, critically, easy to use. People get turned off websites very quickly if they can't find what they're looking for.

2. It must load quickly. People do not want to wait for fancy animations to load up, they want their information simply and fast. Don't forget, not everyone can afford fast computers or high speed Internet, you do not want to isolate a group of customers because they don't have the equipment to load your website.

3. It's all about navigation – how easy is the website to get around? This goes back to point number one. If you can't find your way around the website, your potential customers probably won't either.

4. Does the website properly convey the company's image? Think about the main factors – the feel of the site, how it looks, how it represents the brand and what it says. Content is, and always will be, important. Does it read well? Is it informative and simple?

5. Does the site have all the relevant information? If it is selling products, is there an easy way to purchase items? How does a customer go about getting more information? Is there a phone number?

Ultimately, you need a site that will represent your brand and suit what you are trying to do, but also do it simply and concisely.

Infinite IT Solutions offers a range of web design services, take a look at the portfolio to see some of the clients' websites.

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