Are You Interested In Working As A Freelance Web Designer?

Many web designers are attracted to the idea of going freelance at some point in their careers. Not only does this decision offer much more creative control (you are your own boss after all), you will also be gifted with flexible hours and project choice. Here are some things that you should really know before making the final decision to go freelance:

• Research what other freelancers are charging for their services; undercharging can actually make you appear desperate, causing you to lose larger (higher paying) clients.
• Define your target audience; trying to market your services to everyone can actually make it difficult to attract high quality clients. Try to make yourself the “go to” person for a particular industry.
• Create a referral program; not only does this give your existing clients incentive to recommend you as a web designer, it can really help to generate additional business.
• Set working hours and stick to them; unfortunately, working from home can cause you to become sloppy. If you want to start at 10am and finish by 6pm, make sure that you do so every day.
• Network with others in the industry, such as marketers and copywriters; these people will be able to help you out with services that you cannot provide and may be able to send you more business.

There is nothing wrong with wanting to become a freelance web designer and work for yourself; you just need to make sure that this is the right decision for your current circumstances and that you possess the drive to ensure that you are a success. Follow the above tips and you are sure to get the career you want in as little time as possible.

How to conquer market as freelance web designer

When it comes to become a self employed web designers, you really need to prove yourself out of the lot. Considering the enormous benefits of freelance web designing, many web designers are willing to join the race. But the idea may not work as you thought when there are already thousands and probably lacks of freelance web designers dominating your market zone. If you really want to bang the market as a new comer, you will have to think and do something extra. Here are few tips you can refer to conquer the market.

• Study the market well for current freelance service charges before you set your charges. Do it cleverly, neither set your price too low to attract all business nor too high to grab wealthy customers. Both have drawbacks. Whereas in first case you get you an impression of offering cheaper services with compromise quality, second case may curb the number of your customers.


• Devote plenty of time to create a website to showcase your caliber. Provide links of your best designs to impress customers.


• Don’t make a target of covering entire market, as it can make it difficult for you to get quality customers. It is wise to focus on a niche and target the audience of a specific domain. It will create your image as specialist in your niche.


• Search for potential clients, make their list and send them sales letters. But don’t forget the receiver of the letters will closely observe the design work, so put required effort to make it perfect and impressive.


• When you start getting projects, set your working hours to avoid myriad distractions arise when working from home.

The Cultural Considerations Of Using Blue In Your Web Designs

These days, the web designs that are created here in Australia are accessible by people all over the world. Whilst the ability to send a particular message around the world is something that designers are reveling in, it has led to an increased importance on understanding how those messages are being sent. Colour can actually send a number of messages, depending on your culture, so let’s take a look at how blue is viewed across the world.

• Western (Australia, North America and Europe)
  Blue is seen as representing trust and authority, as well as being considered masculine. It is also seen as being calming, soothing and peaceful. In some cases, blue is associated with depression and sadness.
• Eastern and Asian
  It is a colour that is often associated with immortality. In India, blue is the colour of Krishna (a Hindu god) and is used to symbolize strength. In Chinese cultures, it is actually considered a feminine colour.
• South America
  As these cultures have quite a large Catholic population, the colour blue is often associated with religion. In some cultures, it is also associated with mourning, whilst Mexico views the colour symbolizes trust and serenity.
• Middle East
  In these countries, blue is considered a safe and protecting colour. When used in web designs, it is often associated with images of Heaven, spirituality and immortality.

 As you can see, there are a number of different meanings all associated with the colour blue. Even so, it is often considered the safest colour to use if you are trying to create web designs for a global audience. In the future, make sure that you take into account the way that certain colours are perceived, otherwise you may find yourself offending some people.