Many web designers are attracted to the idea of going freelance at some point in their careers. Not only does this decision offer much more creative control (you are your own boss after all), you will also be gifted with flexible hours and project choice. Here are some things that you should really know before making the final decision to go freelance:
- Research what other freelancers are charging for their services; undercharging can actually make you appear desperate, causing you to lose larger (higher paying) clients.
- Define your target audience; trying to market your services to everyone can actually make it difficult to attract high quality clients. Try to make yourself the “go to” person for a particular industry.
- Create a referral program; not only does this give your existing clients incentive to recommend you as a web designer, it can really help to generate additional business.
- Set working hours and stick to them; unfortunately, working from home can cause you to become sloppy. If you want to start at 10am and finish by 6pm, make sure that you do so every day.
- Network with others in the industry, such as marketers and copywriters; these people will be able to help you out with services that you cannot provide and may be able to send you more business.
There is nothing wrong with wanting to become a freelance
web designer and work for yourself; you just need to make sure that this is the right decision for your current circumstances and that you possess the drive to ensure that you are a success. Follow the above tips and you are sure to get the career you want in as little time as possible.
